Our Mission

Great Old Broads for Wilderness is a national grassroots organization, led by elders, that engages and inspires activism to preserve and protect wilderness and wild lands.

Conceived by older women who love wilderness, Broads gives voice to the millions of older Americans who want to protect their public lands as Wilderness for this and future generations.

We bring knowledge, commitment, and humor to the movement to protect our last wild places on earth.

Our Mission

Our Vision

Wild places shall have the respect and protection needed to preserve them for future generations.

Why We’re Different

As lifelong nurturers and caregivers, our approach is one of perseverance and determination, rather than militancy and contentiousness. Broads have a heart-felt and seasoned outlook on the benefits of protecting our wild, public lands.

Values Statement

Wilderness is for everyone; it is our heritage and gift to future generations. Wild places, once destroyed, are gone forever.

We believe:

  • In the spirit and intent of The Wilderness Act
  • In the integration of humor, grace, and common sense
  • In openness to all ideas and ways of life, encouraging dialogue to resolve conflicts
  • In passion, while respecting sound science as a basis for informed decisions
  • In being bold and courageous for wilderness and unafraid to enter the belly of the beast
  • Broadness is a state of mind, embracing our values and beliefs


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