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ABOUT GREAT OLD BROADS FOR WILDERNESS

Great Old Broads for Wilderness is a grassroots organization dedicated to wilderness growth and protection. The Great Old Broads was founded in 1989 in celebration of the 25th anniversary of the Wilderness Act. Today our wrinkled ranks have grown to include men and younger women (Broads-in-training), though the majority of our membership continues to be older women committed to protecting wilderness areas.

Great Old Broads, with lifetimes of adventures and experiences to draw from, bring a broader perspective and valuable insights to wilderness discussions than other environmental organizations with more youthful memberships are able to do. Great Old Broads are uniquely qualified to speak up for the lands and to protect what we have learned is valuable and important. We are prepared to alleviate the destruction to wilderness, and we are optimistic that we will make a difference. Our forte is raising public awareness for the importance of wilderness, and using press coverage to alert the public to inappropriate development and management decisions affecting wilderness.

There are particular advantages to being old and gray (besides the senior citizen discount). We're an anomaly in the environmental activist area and the press and others are curious as to what we have to say. Our approach in this endeavor is the use of a sense of humor and our well-aged grace. Our message on behalf of wilderness may be similar to that of other organizations, but Great Old Broads has the ability to attract the public's interest and attention in ways that other groups cannot. Correspondingly, because we are both older and (presumably) wiser, people give greater deference to our message than to younger environmentalists.

Great Old Broads bring a unique perspective, and some well-earned wrinkles, to the wilderness effort. As life-long nurturers and care-givers, the Great Old Broads' approach is one of perseverance and determination, rather than militancy and contentiousness. If Great Old Broads are anything, we are indefatigable in our quest, with a heart-felt and lifetime outlook on the benefits of protecting our wild, public lands. In addition, Great Old Broads bring much wisdom, grace, and humor to the wilderness discussions.

If you're a Great Old Broad, we need you.  Please join us!

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