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Durango, CO—Conservation organization Great Old Broads for Wilderness (Broads) announces the advancement of Lauren Berutich to the position of Associate Director and the appointment of Lisa Pool to the position of Grassroots Leadership Director. Berutich has more than 15 years of experience in environmental education, grassroots organizing, conservation and stewardship coordination, and public work for sustainable community development. Pool comes to Broads with a decade of experience in grassroots organizing, advocacy, and directing campaigns.

Berutich served as Broads’ Grassroots Leadership Director for the past four years. She supervised the training, guidance, and support of 70 Broadband chapter leaders across the nation who lead regional efforts to protect wilderness and public lands through educational programs, stewardship projects, and collaboration with local land management agencies and other conservation organizations. In her new role as Associate Director, she will lead Great Old Broads’ advocacy efforts, event planning, membership growth and retention, and more. Berutich holds a B.A. in Environmental Geography and a M.A. in Sustainable Communities from Northern Arizona University.

Most recently, Lisa Pool worked with Conservation Colorado, where she developed strategies to grow community voices and involvement in conservation issues, including close collaboration with several of Broads’ Colorado Broadband chapters. She looks forward to building and strengthening the Grassroots Leadership Program to inspire and increase advocates for America’s wild public lands and waters. Pool has a B.A. in Mathematics from Lawrence University in Appleton, Wisconsin.


Great Old Broads for Wilderness is a national grassroots organization, led by women, that engages and inspires activism to preserve and protect wilderness and wild lands. Conceived by older women who love wilderness, Broads gives voice to the millions of older Americans who want to protect their public lands as wilderness for this and future generations. Learn more at